A Digital Content Specialist is responsible for developing, managing, and executing a company's digital content strategy. This may include creating and publishing original content, managing social media accounts, and tracking web analytics. To be successful in this role, you must be able to think strategically and be familiar with a variety of digital marketing tools. The professional is also responsible for communicating with various teams in the company to ensure the success of online campaigns.
As a fresh graduate, getting a job as a Content Marketing Specialist might be challenging as your resume doesn't have the relevant skills and competencies to justify the job role. This is where a Specialist Diploma as part of a Work-Study Programme in Digital Content Marketing can come in handy. Read on to discover how to ensure career progression as a Digital Content Marketing specialist with a Work-Study Programme.
Understanding a Work-Study Programme (WSP)
A Work-Study Programme is an arrangement where fresh graduates can deepen their existing skillset and knowledge using structured OJTs (On-The-Job-Trainings) with participating companies that operate simultaneously with facilitated learning. From Part-Time to Advanced Diploma, several certification courses allow fresh graduates to jump start their full-time careers and ensure better career progression.
How a Digital Content Marketing Course in a WSP Can Help
The Digital Content Marketing Advanced Diploma course is offered jointly by the Singapore University of Social Sciences (SUSS) and the Singapore Polytechnic (SP). It is a 12-month programme that focuses on three industry aspects: Info-communications Technology, Marketing and Media. You also get an S$5,000 sign-on incentive if you complete your Work-Study course successfully.
After completing the WSP, here is how you will be able to add value to companies as a Digital Content Marketing (DCM) Specialist:
Design and Optimise Digital Campaigns
As a DCM Specialist, you will know the nuances of online campaigns like Facebook and Google Ads. This will help you design and optimise winning ad campaigns that appeal to the business' target audience and lead to more engagement, leads and sales. You will also be able to track campaigns' progress and make changes wherever required.
Understand SEO and Create Compelling Content
As a DCM Specialist, you will have a good understanding of SEO. You will be able to create content that ranks well on search engines. This will help bring in more organic traffic to the website and improve the business's visibility. In addition to this, you will also be responsible for creating compelling and engaging content that resonates with the target audience and drives conversions.
Analyse Data and Generate Insights
Data is a crucial part of any digital marketing campaign. As a DCM Specialist, you will be responsible for analysing data and generating insights that can help improve the performance of campaigns. You will also need to keep track of industry trends and competitor activity so that the business can stay ahead of the curve.
Manage Social Media Accounts
In today's day and age, social media is a powerful tool that can be used to reach out to potential customers and build relationships. As a DCM Specialist, you will manage the business's social media accounts and create content that aligns with the business's goals. You will also need to engage with followers, answer their queries and build a positive reputation for the business.
So Why Wait?
Digital Content Marketing Specialists are in high demand because they provide a lot of value to a business. You can pursue a Specialist Diploma in Digital Content Marketing with a Work-Study Programme for better career progression.
