Head-Start In Digital Content Marketing By Doing A Work-Study Programme

Content marketing helps a business connect with its current and potential consumers with a strategic marketing approach focussed on creating and distributing relevant and informative content. To reach the target readers, the content marketers take help of blogs, eBooks, social media posts, graphics, and videos. Content marketing attracts potential customers, keeps them engaged, and moves them further the sales channel.

To master the skills of content marketing right after your graduation from one of the Polytechnics, you need to consider the Work-Study Programme. The Work-Study Programme (Digital Content Marketing) (WSProg-DCM) helps fresh graduates kick-start their careers with participating companies (with salary based on market rate), along with a structured part-time training from Singapore Polytechnic (SP) and Singapore University of Social Sciences (SUSS).

How the course helps

During the 12 months training period, trainees will be attending lessons to get a better insight about the niche. On-the Job Training (OJT) with participating companies will let them create value for consumers using the following digital marketing strategies:

Customer engagement: The individuals will understand how blogs and landing pages can capture web traffic from organic search and other sources.

Brand awareness and thought ownership: Applicants will nurture creativity and deliver unique content that can establish a brand successfully.

Lead generation and nurturing: The trainees plan campaigns on how to keep the potential customers engaged throughout the sales cycle.

Once you complete the training successfully, your skills will help your company stay ahead in the competitive market. Even during a crisis period the company will look up to you for alternate strategies and support business goals. It has been seen that constant nurturing of skills has often resulted in getting promotions faster than others. In Singapore, the average salary of a content marketing manager in a year is S$61,242.00.

As every business depends on digital solutions, the demand for skilled digital content marketers is huge. Right after your graduation in Singapore, if you are a Singapore Citizen or Singapore Permanent Resident, you can submit your application for the SkillsFuture Work-Study Programme.

Along with a comprehensive training, shortlisted candidates are eligible for an S$5,000.00 sign-on incentive. Along with classroom sessions, e-learning will also be used to allow participants greater flexibility to learn independently at their own pace.

Work-Study Programme has an innovative training module which gives fresh graduates an industry exposure and they also participate in facilitated learning conducted by the Singapore Polytechnic. When a participant completes the WSProg-DCM, the person will be awarded a Certificate of Completion. If you want to browse through some of the other WSPs, you can do it here.

Work-Study Programme in Chemical Laboratory Technology: Increasing Employability

 Have you always thought of staying in the field of chemical engineering where you can assist and also experiment? Then you must choose Chemical Laboratory Technician as your preferred career option. In this profession, you will be in charge of assisting chemists in a laboratory and also perform experiments with established regulations. Developing skills in this field with an 18-months Work-Study Programme can really help in the long run.

The course involves facilitated learning from Singapore Polytechnic and On-the-Job Training (OJT) with a participating company. Singapore wants its workforce to be strong enough to help in economic growth. This is the reason why ITE graduates, who want a head-start in their career, must consider the SkillsFuture Work-Study Programme. The comprehensive training develops the skills of the trainees to match the industry requirements. The future professionals, during their training with the participating companies, will get to follow preventive maintenance measures and report any malfunction to the management.

How to participate

To register for the programme, one must be a Singapore Citizen (SC) or Singapore Permanent Resident (PR). Only candidates who are shortlisted by Singapore Polytechnic and hosting companies will be further taken for interviews. If you want to submit your application for interest, you can do it here. Your industry-relevant knowledge and working with modern-day laboratory tools can get you a job from which you can get an average salary of S$30,299/ year.

In the coming years, demand for new talents with the best industry-specific skills is expected to grow. The Work-Study Programme (WSP) makes sure the trainees get the best-in-class infrastructure to work and learn at the same time. The constant nurturing of skills helps fresh graduates to overcome work challenges easily and produce optimum results.  The training adds value to your resume other than your tertiary education and helps employers identify your interest to upskill and stay productive.

Applicants who undergo the training, and work as Chemical Laboratory Technicians will get a chance to execute the following tasks:

●      Maintain accurate records and report results.

●      Complete test on in-process products with the help of UV and HPLC instruments.

●      Prepare and analyse samples and meet other regulatory standards.

●      Be a subject matter expert.

●      Follow all the safety measures to minimise errors.

Your job responsibilities will increase as you take on new roles. Along with training come several benefits. Singaporeans who qualified for the programme are eligible for a sign-on incentive of $5000 and upon successful completion of the programme. Participants who continue their learning (part-time) for another 2 semesters will be conferred a Diploma qualification from Singapore Polytechnic.