Head-Start In Digital Content Marketing By Doing A Work-Study Programme

Content marketing helps a business connect with its current and potential consumers with a strategic marketing approach focussed on creating and distributing relevant and informative content. To reach the target readers, the content marketers take help of blogs, eBooks, social media posts, graphics, and videos. Content marketing attracts potential customers, keeps them engaged, and moves them further the sales channel.

To master the skills of content marketing right after your graduation from one of the Polytechnics, you need to consider the Work-Study Programme. The Work-Study Programme (Digital Content Marketing) (WSProg-DCM) helps fresh graduates kick-start their careers with participating companies (with salary based on market rate), along with a structured part-time training from Singapore Polytechnic (SP) and Singapore University of Social Sciences (SUSS).

How the course helps

During the 12 months training period, trainees will be attending lessons to get a better insight about the niche. On-the Job Training (OJT) with participating companies will let them create value for consumers using the following digital marketing strategies:

Customer engagement: The individuals will understand how blogs and landing pages can capture web traffic from organic search and other sources.

Brand awareness and thought ownership: Applicants will nurture creativity and deliver unique content that can establish a brand successfully.

Lead generation and nurturing: The trainees plan campaigns on how to keep the potential customers engaged throughout the sales cycle.

Once you complete the training successfully, your skills will help your company stay ahead in the competitive market. Even during a crisis period the company will look up to you for alternate strategies and support business goals. It has been seen that constant nurturing of skills has often resulted in getting promotions faster than others. In Singapore, the average salary of a content marketing manager in a year is S$61,242.00.

As every business depends on digital solutions, the demand for skilled digital content marketers is huge. Right after your graduation in Singapore, if you are a Singapore Citizen or Singapore Permanent Resident, you can submit your application for the SkillsFuture Work-Study Programme.

Along with a comprehensive training, shortlisted candidates are eligible for an S$5,000.00 sign-on incentive. Along with classroom sessions, e-learning will also be used to allow participants greater flexibility to learn independently at their own pace.

Work-Study Programme has an innovative training module which gives fresh graduates an industry exposure and they also participate in facilitated learning conducted by the Singapore Polytechnic. When a participant completes the WSProg-DCM, the person will be awarded a Certificate of Completion. If you want to browse through some of the other WSPs, you can do it here.